The Venue
Smart Financial Centre at Sugar Land is a state-of-the-art, indoor performance venue, is strategically-located 22 miles from downtown Houston off of Highway 59 and University Boulevard.
Ranked 7th in the world in tickets sales for venues under 10,000 seats (Pollstar 2019 Mid-Year Rankings), #1 in Houston’s Hottest Music Venues in 2018 by the Houston Press, and Best of Houston® Large Venues in 2019 and 2020 by the Houston Press, Smart Financial Centre sets a standard for live performance venues, hosting a diverse line up of programming including national and international music and comedy artists, family shows, theatrically-staged Broadway productions, as well as cultural and performing arts attractions.
Designed for flexibility, the 200,000-square-foot, indoor climate-controlled venue incorporates innovative movable walls that can expand and contract to create four different seating capacities that range from an intimate setting of 1,900 seats to a maximum of 6,400, including: 14 luxury suites, corporate hospitality areas, and the latest sound, light and video technology. Other offerings include space to house up to 14 trucks and buses, as well as 2,500 guest parking spaces.
Smart Financial Centre at Sugar Land is managed by ATG Entertainment and owned by the City of Sugar Land.
ATG Entertainment, North America
Nothing beats the energy and excitement of a great live experience. That’s why our mission is to bring the very best in live entertainment to the largest possible number of people. Founded in 1992 in the UK, we’ve grown into the world’s number one live-theatre company today. We cover every discipline in the theatre industry, from operating venues to ticketing platforms and producing shows.
We operate 58 venues across Britain, the US and Germany. Our impact on these venues takes significant investment, in some cities we’ve restored closed and forgotten theatres like The Colonial Theatre in Boston and the Hudson Theatre in New York, back to their former architectural and trading glory. In the US, we run two theatres on Broadway and manage venues in Brooklyn, New Orleans, San Antonio, Detroit, San Francisco, Boston and Sugar Land, Texas. ATG Entertainment operates the two venues presenting Harry Potter and the Cursed Child in the US: the Lyric Theatre on Broadway and the Curran Theater in San Francisco. In March 2021, ATG Entertainment acquired the iconic Fisher Theatre in Detroit, the Golden Gate Theatre and Orpheum Theatre in San Francisco, as well as programming operation of the Detroit Opera House and Music Hall.
We run some of the world’s most popular theatre ticketing sites, with ATGtickets.com alone attracting over 40 million unique visitors a year. ATGtickets successfully launched in the US in 2017 and is now serving six ATG Entertainment venues.
Working alongside the world’s leading producers and creative artists, our venues present an extraordinarily diverse range of top-quality entertainment, from long-running hit shows, to star-led productions. Many of these shows are created by our own in-house producers. ATG Entertainment’s current Broadway producing credits include Neil Simon’s Plaza Suite starring Matthew Broderick and Sarah Jessica Parker and the upcoming return engagement of the critically acclaimed hit David Byrne’s American Utopia. Other recent producing credits in the U.S. include Harold Pinter’s Betrayal, Sea Wall/A Life, Burn This, Dear Evan Hansen, Pretty Woman: The Musical, A Doll’s House Part 2, Sunday in the Park with George, and Lincoln Center Theater’s The King and I. Our stages also regularly feature the world’s top music artists. The mix is completed with the very best comedy, dance, opera, and much more to delight audiences in our venues across the globe.
ATG Entertainment Inclusion, Diversity, Equity and Access Mission Statement
A stage for everyone.
Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG Entertainment, we provide a stage for everyone.