NEWS
James Harden, Terrell Owens and a Playmate TV Star Party: Inside Maxim’s Wild Sugar Land Bash
By: Jailyn Marcel, Papercity Magazine


What:
The MAXIM Super Bowl Party 2017

Where: Smart Financial Centre

PC Moment: Celebs poured into Sugar Land’s Smart Financial Centre for MAXIM’s highly anticipated Super Bowl party. The highly anticipated soiree, which featured nearly 5,000 guests, was presented by San Antonio attorney Thomas J. Henry (maybe you’ve heard rumblings about his daughter’s lavish quinceañera, which made headlines for its star-studded entertainment lineup and $6 million price tag) and produced by Karma International.

Houston’s own Rick Flowers, who arrived at the posh affair with social gem Lynn Wyatt, conceptualized the space’s design alongside his proprietary event planning firm The Events Company.

Everyone from pop songstress Fergie and rapper Ludacris to Houston Rockets star James Harden and entertainer Nick Cannon flocked to MAXIM’s red carpet before heading inside for an interactive party landscape and fully-loaded concert lineup.

Guests were treated to a variety of attractions including a MAXIM’s Party Art exhibit displaying vibrant 3D art; a motorcycle show and lounge sponsored by Monster Energy; and live paintings courtesy New Orleans-based visual artist Randy Leo Frenchette. A bevy of bites from Max’s Wine Dive, Sprinkles Cupcakes, macarons by Patisse, and Frost 321 Spiked Ice Cream were also featured.

Dj Khaled warmed up the MAXIM stage with a bangin’ DJ set. The Snapchat king was followed by Joe Jonas and DNCE. Travis Scott closed out the evening with his signature rave-style performance.

Seen: Attorney Thomas Henry with daughter Maya Henry, pop star Fergie, entertainer Nick Cannon, DJ Khaled, recording artist and talk show host Adrienne Bailon Houghton, Minnesota Vikings running back Adrian Peterson with wife Ashley Brown, former NFL star Terrell Owens, Jacksonville Jaguars tight end Marcedes Lewis, Houston Rockets MVP candidate James Harden, former Playboy Playmate and TV personality Kendra Wilkinson, actor Chace Crawford, Houston Oilers Hall of Famer Warren Moon, DNCE’s JinJoo Lee and musician Joe Jonas.

View photos & story here.


© Smart Financial Centre