The Concert Arena of the Future is Opening in Greater Houston: High-Tech Secrets, Big Names & Grand 5-Project Plans Await
By: Chris Baldwin, Papercity

The concert arena of the future is here — and it’s in… Sugar Land? Step through the doors of the new Smart Financial Centre and you’ll start to believe in this concept, something that would have been unfathomable not long ago. With the new $84 million, 6,451-seat indoor performance venue opening its doors to the media for the first time on Wednesday, the curiosity is turning into reality.

When you first step into the arena, you’re hit by how sleek and modern everything looks — from the blue lights embedded into the walls to the jet-black stage to the sweeping rows of elevated red seats. Suddenly, everything comes into focus. This is how this fledgling arena landed superstar acts such as Jerry Seinfeld and Chris Rock.

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