Sugar Land's Smart Financial Centre Reaches Milestone
Just two years after opening, the venue is celebrating its millionth fan.

The Smart Financial Centre at Sugar Land will celebrate its one millionth fan, or ticket purchased, later this month. The Sugar Land venue has far exceeded initial expectations and projections for attendance and tax revenue to the City of Sugar Land since its opening in January of 2017. Pollstar's mid-year 2019 ranking places the venue at 7th in the world in ticket sales in theater venues under 10,000 seats and 2nd in Texas among all concert venues in the state regardless of size. The City of Sugar Land credits the venue for over $1 million in direct sales tax revenue to-date and projects $26.1 million in annual community benefit over the next 30 years.

Before the performance by country act Rascal Flatts on Aug. 29, Sugar Land Mayor Joe Zimmerman, Smart Financial CEO Larry Seidl and Smart Financial Centre GM David Skinner will recognize the millionth fan. The lucky guest will be awarded prizes including a guitar signed by the members of Rascal Flatts and a suite for an upcoming performance. In addition, Mayor Zimmerman will issue a proclamation on behalf of the City recognizing the millionth fan and the significant milestone in the venue's history.

"This special milestone is just another example of the commitment that makes Sugar Land a special place to live," said Mayor Joe Zimmerman. "The Smart Financial Centre plays an important part in our position as an economic powerhouse and financial leader. Through these efforts, we are able to improve our quality of life while minimizing our residential tax burden. Our focus on tourism and economic development helps fund the services our citizens expect and maintain one of the state's lowest property tax rates."

Founding sponsor Smart Financial is also announcing an extension of their naming rights partnership due to the unparalleled success of the venue."We are excited to announce that we are extending the terms of our sponsorship with the City of Sugar Land and the Smart Financial Centre at Sugar Land," said Larry Seidl, president and CEO of Smart Financial Credit Union. "As a local financial institution, giving back to the communities we serve is at the core of our business philosophy. We are proud to be included in a partnership that has not only helped elevate our brand awareness, but also provides economic growth to the Sugar Land community and attracts a diverse range of entertainment for its citizens to enjoy

Since its grand opening in January 2017, Smart Financial Centre has provided a state-of-the-art venue for live performances in Sugar Land and has hosted a wide array of programming, including nationally and internationally celebrated musicians and comedians— including Dave Matthews, Sting, Rod Stewart, Kiss, Jerry Seinfeld, Steve Martin, The Killers, Anita Baker, Lionel Richie and many others—along with family shows, theatrically staged Broadway productions and cultural performances. The 200,000-square-foot venue's moveable walls allow for intimate performances for 2,000 guests or theater seating for up to 6,400 guests. The venue is managed by Ambassador Theatre Group in partnership with the City of Sugar Land.

"Since we opened, Smart Financial Centre has continued to raise the bar in Sugar Land and the greater Houston area by providing popular and diverse programming, creating a place for all people," said David Skinner, general manager of Smart Financial Centre. "Being ranked consistently in the top 10 in the world for ticket sales is a source of great pride and a testament to the hard work and dedication of the staff, our incredible relationship with the City of Sugar Land and community leaders and our invaluable partners such as Smart Financial, Mercedes Benz of Sugar Land, Memorial Hermann, Silver Eagle Distributors-Bud Light, Engie, Xfinity and Pepsi. Looking forward, we will continue to work hard to bring the best talent in the world to our stage and further ingrain ourselves in this vibrant and diverse community."

More information about Smart Financial Centre can be found at the press kit here:

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